I recently commenced an online program on Digital Journalism offered by BAU Online.

During the week one of the Digital Journalism, I posed a question at the tutor, Kelechi Nelson-Anumaka with the intent of finding out why Traditional Media Journalists seem to believe that New Media Journalists are accidentals with access to technology.

In addition, I wanted to know what exact point that there can be an understanding that both are flip sides of the same coin and as such should be given equal respect.

He responded as shown below and I believe that other inquisitive minds like myself will certainly learn something from his response.


First, the general assumption on why Traditional Media Journalists seem to believe that New Media Journalists are accidentals with access to technology is because of the ethics and lack of proper training of New Media Journalists in developing markets. In countries like the United States and continents like Europe where New Media Journalism is a taught field and those that engage in New Media Journalism are professionals either by education or on the job learning, that animosity is not seen.

In developing markets, we usually see a few people with a blog who do not research stories, verify facts and worse of all use proper English (not that the traditional journalists are any better on this) in their writing. We see bloggers or supposed New Media Journalists who simply copy and paste news, articles and research from other sources without editing, verifying or attributing. Most New Media Journalists in these markets are bloggers and nothing more.

So this perception will change when we have proper New Media Journalists and not bloggers, who are trained in the art in school or on the job. When the market becomes ripe for media business owners to only employ those who are qualified to write online / digital stories. When we will have proper investigations in stories published by New Media Journalists.

The last point will be – Traditional Media Journalists will no longer see New Media Journalists as accidentals, when NMJ’s create businesses that will acquire Traditional Media houses and when New Media finally kills Traditional Media.

I believe that just like other industries, the Media industry in the developing market should adjust to change. For example, in the United States, Wall Street Journal, The New York Times and a few of the traditional media businesses have adjusted to become New Media Businesses that own traditional media houses. They are no more primarily traditional, they are now primarily new media and secondarily traditional.

In the education industry for example, most traditional universities are beginning to develop and deliver online and e-learning programs as additions to their traditional education. Our Traditional Media Journalists need to take courses such as this one, in order to start making that transition from Traditional to Digital. It pays them on the long run because they are qualified as traditional journalists and new media journalists.

About the Digital Journalism program offered by BAU Online.

Digital Journalism

It provides a professional level of study and practical tools for beginner and experienced editors, writers, journalists, print and broadcast publishers looking to take the next step into merging traditional journalistic skills with the speedy content management and mastery of the ever-increasing variety of digital media outlets available on the Internet.

Learn more here