As part of activities to re-emphasize its commitment to support and make hygiene a reality in Nigeria; health and hygiene product, Dettol from the stables of Reckittt Benckiser will be supporting doctors and healthcare givers during the 54th Annual General Conference and Delegate Meeting of the Nigerian Medical Association in Benin,
The Nigerian Medical Association is the largest professional organisation of physicians in Nigeria and in Africa. The NMA has more than 35,000 members from 36 state branches and the branch from the federal capital territory, including those registered in the Diaspora.
As part of Dettol’s support to Medical Practitioners in Nigeria, lots of goody-packages have been made available for Medical practitioners at the conference. This is strongly aligned to Dettol’s celebration of 50 years in the Nigeria Market of keeping Nigerians healthy and prevent from 100 illness-causing germs.Dettol has rolled out this year to reward loyalty of Nigerian customers to the brand.
It is important to note that in the course of Dettol’s existence in the Nigerian Market, the focus basically has not been about selling soaps but making hygiene available to Nigerians. This was further buttressed recently even has Dettol Soap slashed its price from 120 Naira to 100 Naira. In the words of the Marketing Director for West Africa, Reckitt Benckiser, Mr. Oguzhan Silivrili, ‘For us at Reckitt Benckiser, it is not just about selling soap but taking hygiene to consumers. The price reduction of Dettol soap for example was part of initiatives to make Dettol more affordable for Nigerians in line with the company’s conviction that good health was an inalienable right of every Nigerian’.
Over these 50 years of existence n Nigeria, Dettol has proven to care about the health and well being of Nigeria. When it comes to brand to trust for protection from harm, the foremost hygiene brand that comes to mind is the various variant of the Dettol brand- ranging from the Dettol antiseptic soap to Dettol skin jelly, Dettol hand sanitizer and Dettol antiseptic liquid. Protection is sure because Dettol safely remove the germs that cause ill health, and because it is recommended by medical experts, Nigerians can rest assured that they and their loved ones will remain healthy, clean & protected.
Aligned to the theme of the conference titled, ‘Healthcare Delivery and National Development: A Critical Appraisal in Nigeria’s 100Years Existence’ it is imperative to note that Dettol has been part of the national efforts to improve healthcare delivery in the country since 50 years of the its existence in Nigeria.
Some of the corporate social responsibility initiatives of the brand include:
- Contact programmes with new mothers and over three million children from 1,000 schools in Nigeria especially in Lagos, Oyo and Kano States and Abuja who were taught the six essential steps of hand washing so they can be protected against germs which are the causes of death in children under five years of age.
- Participation in the annual World Health Day, conduct of a memorability test for school children on hand washing, sponsored research studies on hygiene and campaigns promoting hygiene lessons and messages to reach millions of homes in Nigeria.