“Dear Students,  Congratulations! You are now at the end of the Digital Journalism Program at BAU Online.”

The above line filled me with immense pleasure. After several weeks of learning, un-learning and re-learning, I was justifiably excited that the end was here. For the benefit of those that were not privileged to partake of the Digital Journalism online training offered by BAU Online, It is my pleasure to summarize my experience with their Online Learning platform and its impact for the working adult. I will briefly share how the different Lessons I had undertaken during the program at BAU Online has helped me shape my career as a budding digital journalist cum media professional.


I will be sharing my experience in three parts:

  • Pre-Digital Journalism online training offered by BAU Online
  • Real time experience garnered in during the Digital Journalism online training offered by BAU Online
  • Post-Digital Journalism online training offered by BAU Online

Pre-Digital Journalism online training offered by BAU Online:

I was a panelist at the Web Women Want event powered by the World Wide Web Foundation during Social Media Week, Lagos held in February, 2014. During the session, an announcement was made which was aptly captured in the tweet shown below.

I made a mental note to check out the program after the session. This I did and I was hugely impressed at the curriculum. Shortly afterwards, I signed up for the Digital Journalism Program and I can boldly say that this was a brilliant decision.

Find below the non-exhaustive listing of the benefits of the program:

  • Learn to utilize new media/technology tools for gathering, writing and disseminating news and information across multiple multimedia platforms including visual, audio, blogs, wikis, and graphics
  • Be able to balance objectivity, accuracy and immediacy with speedy multimedia content delivery
  • Determine the best way to tell a story while engaging readers with shared social media content
  • Determine the appropriate use of mobile technology for journalistic social interaction
  • Learn to market their personal brand, and decide how it relates to institutional brands

Real time experience garnered during the Digital Journalism online training offered by BAU Online:

On commencement of the Program, the first thing that I did was to make a decision to share some of the knowledge garnered in the course of the training, on Twitter. What better way to do this than to use the official hashtag of the training, #BeniDJ.

During the week one of the Digital Journalism, I posed a question at the tutor, Kelechi Nelson-Anumaka with the intent of finding out why Traditional Media Journalists seem to believe that New Media Journalists are accidentals with access to technology. In addition, I wanted to know what exact point that there can be an understanding that both are flip sides of the same coin and as such should be given equal respect. (You can read his response here Traditional Media Journalists vs New Media Journalists)

In summary, the different Lessons I had undertaken during the program at BAU Online has helped me shape my career as a budding digital journalist cum media professional in the following ways:

  • Journalism Entrepreneurship: I was able to make the salient connect on what being an entrepreneur entails, un-learned the several myths about Entrepreneurship which are untrue and unhelpful for Entrepreneurs and those who wish to take the route of Entrepreneurship. In addition, I was sufficiently schooled on how to make the move from Idea to Implementation and has become informed on some of the techniques that I may employ in my business as regards revenue and marketing.
  • Reporting Beats in the Digital Age: With the advent of Digital technology, news gathering has become more efficient. The lecture note “Journalism 2.0” by Mark Briggs as recommended by the tutor was really efficient in teaching the process of finding background, data, sources and experts.
  • Transmedia Storytelling: Engaging your Audience in the Digital Age: I was led to examine the role and structure of narrative in audience engagement, and how this dynamic new trend in media content development impacts consumers.
  • Social Media for Public Relations: This module was designed to address the specific needs of today’s public relations professional in a new media environment. I thoroughly enjoyed this module as I am currently enrolled as a student member of the Nigerian Institute of Public Relations.
  • Personal Branding for Journalism: Personal branding is very important for folks to set themselves apart in the crowded space of online and digital journalism. I was sufficiently schooled on how to create unique personal brands that will appeal to any client that I would wish to get.
  • Blogging for Business:  Being a blogger for the past four years helped me to really appreciate this module which was more of a hands-on lesson. I was quite impressed by the lecture on how to maintain a successful business blogging campaign, how to choose and write the material that will best suit my client, how to manage workflow, how to post efficiently and effectively. Furthermore, I equally relearned salient thoughts on why I should engage with my audience, and why it’s necessary to incorporate social media posting into my blogging strategy.

It is worthy of note that the learning platform was hugely user friendly. it was quite easy to navigate around the platform. In terms of networking with fellow students, it was a breeze as discussion forums were available for interactions.

As a working adult, the online learning experience did not in any way interfere with my job role as it was structured in such a way that I could self-pace myself. I was not under any form of pressure and even more, the tutor was always on hand to take up any discussion posed at him.

Post-Digital Journalism online training offered by BAU Online:

Not to run at the risk of being an Oliver Twist, I know without a doubt that I will certainly partake in several more online programs being offered by BAU Online. Knowledge and learning is a continuous process and with such a breezy and affordable platform offered, I recommend this program and several more to anyone.


The purpose of this blog post, is for the Digital Journalism Program at BAU Online.


BAU Online just announced her June 2014 Admissions. Click here for more details.