I have seen brilliant Ads and more in my life and I have stopped to admire and soak in the pleasure of the experience. I have also seen some truly crazy Ads and I am yet to recover from the taste that they left on my emotions. From Pepsi to Shear Moisture to our very own Chicken Republic in Nigeria, the conversation has remained un-paused as folks lend their voice to the morality and relevance of some of their Ad offerings.
I recently came across the Ads below that were apparently commissioned in year 2016 by a Bang & Olufsen store outlet in Abuja, Nigeria:
Photo Credit: Bang & Olufsen Abuja Launch – Teaser
Here are some of my thoughts at first glance:
- I was certain that Bang & Olufsen was not involved in the line of reasoning that the Nigerian vendor ideated. I was so embarrassed and I was right as shown in their tweet response on the Ad, to a Nigerian. ‘Hi, We aren’t involved in these images, they have been created and shared by someone else.’
- For starters, for a brand that is relatively unknown in Nigeria, entry point should never be to insult the “poverty” of an individual.
Shortly, in addressing the conversation tilt that bragging and arrogance is a culture of Bang & Olufsen, I believe that:
- A decade-long attempt by the brand to change the perception of being the stupid blonde of consumer electronics has yielded positive results. This Nigerian Ad is quite retrogressive.
- The weird thing is the folks that the Ad seeks to insult largely do not have a clue about the brand.
The conversation is still ongoing and I think it will remain so as other crazy Ads before it.